Whether you’re looking for a new way to market on WeChat, or you’re looking to expand your current efforts, there are many ways to engage your audience through the app. One way to do this is to use HTML5 pages and virtual VIP cards. This type of content engages users visually and is highly shareable.
In addition to running paid ads, WeChat also lets you promote your business in groups. However, both of these methods require time. Unlike Baidu and Google’s advertising options, content marketing takes time to create and place. Ads on WeChat are comparatively expensive and often are not as detailed as those in other advertising channels. You can use Moments Ads, Official Account Ads, and Mini App Ads to promote your business.
WeChat Marketing allows you to reach people at different stages of the buying process. You can engage users in one-on-one conversations via Group Chats, create and promote HTML5 games and combine online and offline marketing through QR codes. As a result, WeChat is an excellent marketing platform for all companies looking to expand their reach.
WeChat’s user base is huge. With over 1.1 billion active users, one out of every seven people on the planet has WeChat installed on their device. It also boasts the largest number of daily active users in China, with more than 87 million users checking their accounts daily. Moreover, 61% of WeChat users log on the app at least 10 times a day. In summary, WeChat is a great way to reach customers in China.
If you are looking for ways to integrate WeChat into your China marketing strategy, read this free guide to WeChat Marketing 101. It provides a step-by-step approach to integrating WeChat into your overall marketing plan. It will help you get started quickly and easily. With a little practice, you’ll be able to increase your audience and increase your sales.
One of the most popular strategies on WeChat is QR codes. With the help of a smartphone’s camera, we can easily scan these codes and view the mini-program on the other side of the screen. Then, we can use the QR codes to share mini-programs in groups on WeChat. To share a mini-program with a group on WeChat, select the “Share” icon and select the “Mini-program” option. Once we’ve done this, we can post the link to the mini-program and users will be directed to it.
Another popular method is to use stickers. These are an essential part of communication in China and other Asian countries. These stickers can also convey many emotions. The blushing emoji, for example, is difficult to distinguish between blushing, giddiness, and shyness. Some stickers are designed to express pop culture references or reflect a person’s personality.
Setting up a WeChat shop is an important part of marketing your product or service on WeChat. A WeChat shop allows you to reach a large audience in China as well as the rest of the world. You can use existing software or customize a WeChat Mini Program. Alternatively, you can hire a professional to convert your WooCommerce Shop into a WeChat Mini Program.