Influencer Marketing is a relatively new online business model which allows entities, businesses, and celebrities to reach out to a new audience by having a message of their own. The main advantage of this method is that celebrities can reach out to a much more receptive and global audience without the need to spend as much money as traditional media outlets would. This is very important for any brand looking to expand their brand image and reach out to potential consumers. One great example of an Influencer Marketing strategy is YouTube. If you are able to create videos that are highly informative and at the same time are able to attract a large audience, you can greatly improve your reputation as an expert in your given field and establish yourself as an expert within your niche or industry.
One thing you can do is participate in YouTube’s Influencer program. To be a valid candidate for this program, you have to sign up as an active user under the Influencer program guidelines. Once you have done so, it is best if you apply for an official account. In doing so, you will gain access to a large list of current and potential clients that you can use to promote your products. YouTube also has the ability to host sponsored videos that means that you can earn money through the promotion of your product as a spokesperson for any of your chosen brands.
Once you have reached a level where you are a participant on YouTube, you can then start creating content for your website or your chosen blogs. For this, you need to be careful as there are two methods you can use to increase the engagement rate of your content: search engine optimization (SEO) and social engagement. SEO is effective when it comes to generating higher rankings in the major search engines but not necessarily in terms of engagement. On the other hand, social engagement allows you to generate feedback from your potential audience which is very essential in determining the success of your campaign.
So how does SEO work in terms of promoting your content? The content should be keyword-rich and it should also come from credible sources that have high engagement rates. For example, you can use YouTube to make videos related to your product and upload them in YouTube so that your audience can engage with them easily. You may also opt to submit them to social media sites such as Facebook and Twitter. SEO is a very effective method that you can implement since it tends to increase the ranking of websites in terms of search engine results. This is what you want since you want to reach a wider audience using the same opportunity.
If you opt for SEO, ensure that you use proper tags in your content so that your readers will have an easier time finding your links. You may also want to consider keywords to help you rank better for your chosen keywords. For instance, you can set a “keyword engagement rate” that aims to measure the percentage of times that your link is displayed on a website for a specific keyword. For social media pages, ensure that you engage in “sticky” SEO to ensure that your content will remain visible to your audience over time. There are several types of SEO that you can use such as adding comments, sharing images, scheduling your posts and so on.
As mentioned, SEO works well when you update your content regularly. It is also best when you provide valuable information or solutions to people via the article submission, blog posting, YouTube uploads and so on. You may also want to use backlinks to enhance your SEO campaign. Backlinks allow your content to be easily traced back to you and this has a great impact on your brand visibility. To increase engagement rates, make sure that you focus on creating quality content on your fan pages so that readers will stay engaged.