For many brands, WeChat is a must-have app. However, using the app effectively can be tricky. Here are some tips to help you make the most of WeChat Marketing. It is important to understand the app and its functions so you can get the most out of your campaigns. Getting the most out of WeChat is as easy as following these tips. After all, the platform is so vast that you can hardly ignore it.
First, you need to know your target audience. Create detailed personas for your target audience so you can send customized messages. You can also segment your WeChat users into groups and share different WeChat articles to different groups at different times of the day. Remember, people love to be treated with special treatment. Backend tagging and CRM will help you to create a personalized experience for each of your customers. You can use these tools to get started with WeChat Marketing.
Create unique content. It is important to make original content that appeals to different segments of your audience. It is also important to tailor your content to suit these people. For example, a trendy fashion brand may benefit from a fun challenge, while a traditional B2B company may want to stick to structured presentations of product information. WeChat users will recognize your unique content by an icon or label called “Yuan Chuang” (original). Besides this, you can use the Xiumi tool to create attractive WeChat posts.
WeChat has various features that make it easier to reach your target audience. The most popular type of content is images, which are a 50% preference. Using images is also the best way to announce a sale. Next is articles. Articles are great for brand awareness and product information. They also give your users information about your market and products. They also help to drive traffic to your website or blog. If you want to see maximum results, we recommend you to focus on multiple touchpoints.
Mini programs: A WeChat service account is an administrator who promotes a brand. It is possible to use the platform to reach new audiences. By creating a WeChat official account, your brand can reach the Chinese market. Creating a WeChat store and an official page on WeChat, you can also make use of the WeChat Pay payment option. This payment option is optimized for both online and offline businesses.
Using WeChat official accounts for your brand is a good way to reach a large number of targeted users. By building an official account, you will have access to more than 200 million users. You can also leverage the popularity of WeChat to reach an international audience. With WeChat, you can create your own mini-program. By using these, you can increase your brand visibility on WeChat. WeChat mini-programs can integrate with other social channels. This will help you build a strong presence on WeChat.