Podcast marketing is nothing but the act of promotion yourself, your offerings or your products through the production and distribution of audio content. You upload free audio content on your website, blog or podcast to ideally sway them in such a manner that will ultimately sell your goods or services to targeted clients. However, just like any form of online marketing or promotion, there are certain things which need to be taken care of in order to maximize the potential of your efforts. One of these is the equipment or gadgets that you are going to use for this purpose. While podcast marketing is an inexpensive process, it is important that you invest in the right kind of equipment if you wish to have greater success.
It is not just the monetary gains that create a difference. In fact, with the proper podcast marketing strategy, even the viewers or the listeners can get involved in your promotional drive and spread the word about your company, its products and services to the maximum possible extent. One such very effective and easy to use gadget for this purpose is the podcasting equipment. There are two kinds of these, the recording devices and playback devices. The former can be used as the ‘hostage’ for your promotional episodes where you can record audio content and later transfer them to the internet. This works well if there are no direct customer connections, because an average viewer will not want to listen to a promotional episode hosted by you when he has no plans to buy anything from you.
This is why the playback podcast device should be a part of your equipment list. With these devices, you can record your own episodes and later convert them to MP3, WAV or AIFF format, so that they can be played on portable devices like iPods and iPod-like devices. This first tip on how to promote your podcast on a popular podcast will make your podcast more appealing to the audience or the readers. Podcasts are always being updated or improved in terms of their topics and production value. So, when you create your own podcast, the audience will be constantly informed about the latest developments and that can only be good for your business.
The next tip on how to promote your podcast on a popular podcast will be to build a community around it and create social media links on other sites which can be used to drive potential customers to your site. The easiest way to create social media links is to submit videos to major video sharing websites like YouTube or Vimeo. These websites have millions of visitors every single day and most of them will end up being potential customers. So, by submitting your product video on these sites, you can easily attract thousands of viewers who will become your loyal listeners or audience members.
Another tip on how to market your podcast on a popular podcast is to create content marketing strategy. Podcast content marketing targets potential customers or audience members through content marketing. This means that you should focus on creating quality content on your website. Provide your audience with informative and interesting facts and information about your industry. Make sure that you are also giving out enough information so that they will not find it hard to follow your main objective, which is to sell them your product.
Lastly, use free giveaways and promotional offers to attract more audience or potential customers to your site. There are many companies which offer free Apple ipod Touch, Blackberry Playbook or other gadgets as gifts. By giving away these products to your audience, you can tell them that they will be entertained and this will motivate them to listen to your podcast and explore new possibilities that they might encounter in your industry. Giveaways are also a great way to market your podcast on a popular or high quality podcast. Promotional offers such as discount coupons, freebies, special offers, etc are also a great way to get your podcast exposure.