A new approach to digital marketing is gaining momentum, and it’s a new facet of customer service called chatbot marketing. This innovative concept leverages computer programs to engage with leads around the clock. Instead of having a human customer service rep, a chatbot will answer customer questions and start conversations on your website. When done correctly, chatbot marketing can increase customer engagement and brand visibility. To take full advantage of chatbot marketing, understand the context of each conversation and personalize each response.

The benefits of using a chatbot go beyond improving customer service. While the chatbot can answer some common questions, it can’t answer every query. By determining what responses are most useful for a customer, you can customize your bot to respond to specific questions. Your customer journey will eventually become a complex map of potential conversations, with multiple possible responses. In addition, chatbots are incredibly flexible, allowing you to incorporate more than one response into a conversation.

By implementing chatbots into your website, you can streamline the sales funnel. Consider a cell phone company, for example, who can send personalized emojis to potential customers. You can use these personalized emojis to target certain groups, demographics, and preferences. For example, if your target market is a young Miami woman, you can use a chatbot to suggest different colors and models that will appeal to her specific preferences.

Chatbots help companies improve customer engagement by offering personalized shopping recommendations based on past purchases and preferences. They can guide prospects through the entire transaction, answer questions, and make recommendations. They can even predict consumer behavior, and send notifications to the right people at the right time. This helps improve a company’s brand image and increase repeat business. It can improve customer satisfaction, and even free up sales staff. And it’s fun and engaging to use!