WeChat is a powerful tool for marketing your product or service. It has over a billion users, of which more than 700 million are active and 70 million live overseas. As a result, it is one of the most effective platforms for promoting your products and services in China. However, to maximize the potential of WeChat Marketing, you need to start investing in a comprehensive marketing strategy.
When implementing a WeChat marketing campaign, brands should be aware of the latest trends. For example, video content will be essential in the year 2021. Video content is ubiquitous across social media, from WeChat to Douyin. Both platforms have more than 150 million daily active users, and Douyin is comparable to the video site TikTok. For example, Louis Vuitton has begun to post short videos of its FW 2020 event on its WeChat Channels. Many celebrities have also registered verified video accounts on WeChat.
Another strategy is to create interactive content. You can create a mini-program to promote your brand, and make sure it is engaging to viewers. The interactive content can include games, quizzes, and animated brochures. This will help you attract new leads and sales. WeChat tools can help you with the layout and optimization of content. You can also publish articles on WeChat, which will help you spread the word about your brand.
Use different content types to attract WeChat users. The most popular content type is images, with 50% of users preferring to view images than text. This makes images an effective way to announce new products and sales. Next on the list of popular content types are articles. Whether it is a news story, blog post, or an informative article, these pieces of content will help increase brand awareness and sales.
In addition to using pre-roll ads, brands can use WeChat to target users at different stages of their buying journey. By collaborating with key opinion leaders, brands can promote their products and services with coupons, discounts, giveaways, and other marketing tactics. Other strategies include WeChat moments and banner advertising.
To create a successful WeChat marketing campaign, you need to first identify your target audience. Once you have a general idea of who your target audience is, you can start designing a customized mini-program. You can even post links to these mini-programs. These links will direct users to the appropriate mini-program.
As a brand, it is important to build a strong e-reputation in China. If a consumer doesn’t trust the brand, it won’t buy the product. It is essential to establish a brand’s reputation in China through WeChat. A good e-reputation can be the difference between success and failure.
Burberry has invested heavily in WeChat marketing features. In 2010, the luxury brand launched a WeChat campaign around its Smart Car line. This campaign pioneered a flash-sale technique called’snap-up’. Users could register months before the sale date and pay a small deposit to secure the purchase.