LinkedIn is one of the top social networking sites for professionals. This makes it ideal for B2B marketers. In fact, Sprout Social reported that businesses marketing on LinkedIn generated 277% more leads than Facebook. It is also easy to reach the target audience on LinkedIn. However, it is important to know what to do to get the best results from your efforts.

Getting a lot of engagement on your LinkedIn posts requires more than a clever headline and a catchy story. You need to create content that is interesting and helpful. By doing this, you are able to gain trust in your audience and build a positive brand reputation. The key is to produce quality content and reshare it whenever possible.

For starters, you need to update your profile regularly. Your LinkedIn page should include details about your company and the people behind it. Make sure to include your job title, your responsibilities, and other information that is relevant to your business. Use the “what we do” tab to showcase the culture of your organization.

To make sure your updates are getting noticed, you need to engage in discussions. LinkedIn Trends allows you to follow and comment on popular topics, while hashtags help you reach the right audience. Linkedin also gives you access to critical metrics.

To get the most out of your LinkedIn marketing efforts, you need to have an accurate picture of your targeted audience. A good way to do this is to create an ideal customer avatar. Create an image of the person that you would like to be your ideal customer and include a list of their goals, needs, and pain points. Ensure that the images you post are appropriate for the industry you are in.

Adding images to your LinkedIn posts is a great way to increase engagement. Posts with images receive two times more engagement than those without. However, you must ensure that your images are no larger than 2 MB and a PNG or GIF.

Using a variety of posts styles and formats is also important. LinkedIn users have varying interests and preferences. They may prefer reading articles, sharing information, and interacting with others. Whether you are writing for a blog, publishing an article, or posting a link, your content should be interesting and useful. If you have an interesting story to tell, it will capture the attention of your readers.

To increase your credibility on LinkedIn, you must provide useful content. Share links to other relevant content and explain why you are sharing it. LinkedIn does not want to see obvious hard-selling in your posts. Be a thought leader and consistently post valuable information. Ultimately, your success will depend on how many followers you have.

Finally, if you are looking to attract job seekers, be sure to have a company life page. This will give visitors an idea of the values and goals of your company. Also, ensure that your executives have an updated profile and share content.