To be effective with Facebook Marketing, you must measure and track your results. This helps you refine your strategy and improve your posts. One way to do this is to use Facebook Insights to measure engagement and determine what type of content your audience likes. To improve your Facebook marketing, check out these tips and tricks:

To use Facebook Insights to optimize your marketing efforts, start by finding your target audience. The more you know about your audience, the better. While it is tempting to measure success by Likes, this is a very arbitrary measure. You should tie your goals to your business objectives. Each business will have different goals and focus on actions that will directly impact your bottom line. For example, if you’re a trainer, you could create an infographic about your training sessions.

Using a Facebook Page to market your business is another great way to reach your audience. Facebook Pages allow you to build a relationship with your audience by sharing useful content and connecting with consumers. Remember that the key to effective Facebook marketing is to be genuine and not annoying. This requires a long-term commitment on the part of the marketer. A successful strategy will make use of the many tools available on Facebook, including analytics. If you’re not sure how to start using Facebook, start with these tips to be successful with Facebook Marketing.

Video is a great way to tell stories on Facebook. Video is one of the most popular ways to tell a story on Facebook, as the algorithm is designed to prioritize longer and live videos. In fact, a recent Facebook exec predicted that Facebook would be video-only by 2021. You can upload pre-produced videos or post a video in MP4 or MOV format. Ultimately, the success of your Facebook marketing strategy depends on how you tell your story.

Post frequently. Facebook rewards pages that update frequently with engaging content. If your page has more than 10,000 followers, you can post more frequently. This strategy allows you to reach your audience on a regular basis while avoiding self-promotion. However, Facebook discourages blatant self-promotion. Therefore, be selective in what you share. In addition, it saves you time crafting engaging posts. If you are serious about your Facebook Marketing, consider the time when to post your content.

Choose a good profile picture. Remember that your profile picture serves as the first impression of your Page. Choose a memorable and identifiable picture, and remember that your photo will appear alongside content in the News Feed. If your page has a profile picture, Facebook will suggest one for you. If not, use your favorite headshot. For an e-commerce business, you can use your best offering for a cover photo. You can also update your cover photo periodically to promote campaigns, seasonal changes, and special offers.