An email marketing strategy is one that has worked well for other businesses, but does it work as well for yours? How effective is it at delivering results? And how can you improve your email strategy? This article will address some of these important questions to help you understand the effectiveness of your email marketing.
First, lets take a look at how personalization impacts the strategy. The average open rate for email marketing efforts tends to vary greatly depending on the niche you are in, the type of content you are sending, and your target market. However, understanding what type of numbers are acceptable for your business such as yours can help you better understand just how effective your current strategies are. For example, if you are in the restaurant industry, your subject line should always be “please eat with care” or “the best platters are yours”. This shows your customers that you put a lot of thought into what you are doing, which inspires confidence and promotes trust.
Second, personalization is crucial to increasing open rates. When you personalize the emails that you send out, you change the recipient’s perception of who they are for you. If they know you are from their particular niche, but you are sending out generic emails, they will not take your emails seriously. By personally addressing each individual customer, you are giving them something to relate to or understand about you and the services or products you are offering. This personalization will encourage open rates.
Third, another way to improve email open rates is to make sure your emails are relevant. Your email marketing strategy should revolve around your target audience and the messages that will appeal to them. Are there certain phrases or stories that would entice a specific group of people? Create emails accordingly. Use different font sizes and colors to appeal to different demographics. This will give you an edge over other businesses that do not use these tactics.
Finally, create separate campaigns for different segments of your audience. Do not attempt to do split testing on one segment with one promotional strategy. Instead, split test a variety of tactics based on your subject line, and a variety of other variables. This will increase your chances of success and test how effective your subject line and other emails are.
Keep all these things in mind when creating your promotional emails. The subject line, the body content and the final, closing message all play an important role in how your emails get opened and read. A good split test strategy will help you get closer to the average email open rates that you are looking for.