Several digital marketing trends will be a part of the new year. Among them, the use of artificial intelligence to improve customer relationships. Streaming data, which consists of large amounts of data from various sources, will grow five-fold by 2020, according to Gartner. Streaming data has the potential to improve customer relations by boosting relevance. But how do you use it to your advantage? Here are three digital marketing trends you should be aware of.
Content is king. Today’s consumers are increasingly searching for content that gives back to the community. Businesses that provide such content build customer trust and make a positive impact on the community. But how can you stand out from the crowd? Here are some digital marketing trends for the year 2022. Embracing these trends can help you stay one step ahead of the competition. Once you understand the most effective way to promote your business, you’ll be well on your way to digital success.
Social commerce: This trend is growing in importance. Consumers are increasingly consuming content through mobile devices. The trend isn’t just limited to large brands. In 2022, AT&T will cease providing 3G service to consumers. Meanwhile, many businesses are already upgrading to 5G technology. With all these new trends, it’s vital to keep up with them. It’s easy to see why brands are experimenting with social commerce.
Metaverse: Although the term “metaverse” has been making waves recently, consumers may not care about it until 2022. If brands make it a part of their marketing strategies, they can enjoy first-mover advantage and generate new performance metrics. It’s important to note that consumers don’t care about the metaverse until 2022, but the technology is still worth embracing for 2022. It is still early in development, so brand-savvy marketers should already be thinking about it now.
Privacy: The new laws concerning privacy have consequences for marketers. GDPR, a European law, has banned third-party cookies, which marketers use to collect data and power marketing tools. As a result, companies are forced to rely on their own collected data. Thankfully, omnichannel marketing strategies can help marketers get their data across all touchpoints. And while this means respecting user consent, it’s still a good idea to create a strong strategy.
Chatbots: Unlike their namesakes, chatbots are often perceived as robots by users. However, they are not as realistic as people might perceive them as. Thus, conversational chatbots will be the digital marketing trends of 2022. Amazon’s “Seller Messaging Assistant” offers customers immediate help via chat. Ultimately, this technology will help you improve your customer relationship. These digital marketing trends will influence your business in several ways.
Paid Search: While paid search advertising has always been a competitive landscape, paid search will become even more competitive by 2024. Google Ads will account for nearly half of all digital ad spending in 2024 and will top $100 billion. Although desktop searches still dominate Microsoft Bing, paid search will account for twenty-four percent of all paid search ad clicks in Q4 2021. Another digital marketing trend is the rise in use of Shopping Ads. Shopping Ads are product-centric ads that appear on a personalized Google Shopping feed. In order to reach this target audience, brands will need to create a customized shopping experience, which can make or break their success.