Digital Marketing Trends and Strategies
With the advent of Facebook, Twitter, and other social networking sites, traditional marketing techniques have been challenged by new digital marketing trends. Traditional marketing typically involves television, radio, and print media; however, with the evolution of technology, these traditional marketing methods are now being challenged by newer and more convenient methods. The emergence and widespread popularity of Facebook, Twitter, and other social networking websites have prompted traditional marketers to re-evaluate their strategies for online marketing. In fact, the emergence and increasing relevance of these websites have generated a plethora of new and unique digital marketing trends.
One of the most common digital marketing trends involves creating a presence on these websites in order to attract an audience. A company may establish a fan page on one of these websites in order to attract a target audience. This will allow the company to obtain additional exposure through links, comments, posts, and other features that the audience can interact with. In essence, Facebook and Twitter are used as a portal by which businesses gain visibility in their target audience’s social networking circle. By incorporating links to their website on these pages, businesses will be able to direct their audience to their website.
Another trend that has emerged with the development of these digital marketing trends is the establishment of business blogs. Blogs provide businesses with the perfect opportunity to showcase their expertise and knowledge to the audience. Business owners can also write informative posts related to their business and incorporate them into their website. By adding useful content to their website, business owners will be able to increase traffic to their website, generate interest from prospects, and increase sales.
Social media promotion is another important trend that has resulted in the rise of online marketing. Social media promotion allows a business owner to share promotional information and videos related to their website with their target market. The viral nature of social media promotion allows for more people to pass the promotional information on to their friends, increasing the chances of a favorable result. Companies may also use video sharing websites such as YouTube and Facebook, which allows customers to view and comment on videos posted by other businesses.
Online advertising through Facebook and Twitter, as well as traditional marketing strategies such as television advertising, is being combined together in many cases. Companies can advertise their products or services through Facebook and Twitter, reaching their target audience. By using traditional methods of advertising, such as television advertisements, the cost to reach a specific audience is significantly higher. Through the use of social media promotion, companies can reach a highly targeted audience for significantly less money than traditional advertising.
With so many Digital Marketing Trends being utilized by businesses today, it is becoming increasingly difficult for businesses to gain a targeted audience. Increasingly targeted customers are turning to social network sites such as Facebook and Twitter, as their primary source of social network marketing. Companies that have not already started to incorporate Social Media into their business campaigns are losing out on a large portion of their target audience. Business owners should consider these new trends seriously, especially as they provide businesses with a unique opportunity to increase brand awareness among their target audience, as well as increasing brand awareness for their company through Social Networking.