Author Archives: Liam Evans

SEO for Off-Page Optimization

If you’re new to internet marketing or haven’t really delved into it too deeply, then you may have heard the term SEO thrown around. What does it mean, and how does it affect you? Hopefully by the end of this article, you’ll have a better understanding of this important SEO topic.

SEO

In nutshell, on-site SEO is all about creating content that is friendlier to search engines. This is typically done by fixing certain aspects of your site to make it more search engine friendly and understandable to the search bots. One technique that many experts employ is SEO friendly writing. Basically, it involves using keywords in the text of articles, building link bait links, and so forth. By mastering this on-site SEO technique, you can quickly create high ranking pages without paying a lot of money to do so. However, before you get into such techniques as article writing, it would be important to look at offsite factors as well.

One of the major goals of onsite seo is to attract natural backlinks from other relevant sites. These are links that Google can pick up on and index your page with ease. With offsite SEO in mind, it would be vital to create content that is in a format that is easy for the search engine to read and understand. For instance, using “SEO friendly” HTML tags, bolding keywords, and so on are all tactics used to gain higher rankings.

There are also offsite factors that you should consider using to help with ranking. For one thing, you should always make sure that you have fresh content available for your readers. The more often that a webmaster updates his or her site, the better chance that he or she will rank higher. Other off-site SEO concerns to take into consideration include building link popularity, optimizing Meta keywords, and utilizing content directories.

Onsite SEO involves a lot more than just picking popular keywords and stuffing them into a bunch of HTML tags. In fact, onsite optimization is much deeper than most people think. You should conduct keyword research, learn about the best ways to optimize images and other meta information for certain keywords, and then use that information to structure your page and create a user experience that is enjoyable. It’s important to remember that search engines are becoming smarter and more intelligent every day, and you need to work to keep yourself relevant in order to keep attracting new customers and to keep your current customers satisfied as well.

Social media is a huge part of off-page optimization, and there are plenty of ways to build link popularity to your business through these social networks. One of the best things that you can do is to sign up for some of the major social networks, and post quality content to the various profiles that you have. If you want to attract attention from the search engines, then you should also make an effort to share some of the links that you pick up along the way. When you do this, you are creating backlinks throughout the social network that you are participating in, and those backlinks create a natural flow of link juice to your business website. Search engines love it, and if you do it right, you will be able to generate some serious traffic to your business as well as increasing your ranking on the search results pages.

Top 5 Reasons Why a Digital Marketing Plan Is Necessary

Digital marketing is one of the elements of internet marketing which uses modern internet and digital technology like smart phones, desktop computers and other wireless media and devices to advertise products and services in an effective manner. It was a revolution in the sense that it changed the way companies and brands use technology for advertising. Digital marketing also includes Search Engine Optimization (SEO) which is another internet marketing technique. The evolution of digital marketing started with the development of digital media and websites like social networking sites like Facebook and Twitter.

Digital Marketing plan

Digital Marketing has emerged as a leader in the arena of digital marketing as it offers a comprehensive platform to reach out to maximum number of customers and increase profitability. This type of marketing does not include traditional marketing techniques. Unlike traditional marketing plan, digital marketing aims at providing the right information to target customers instantly, increasing customer loyalty and enhancing customer delight. For successful online marketing, you need to set performance measurement metrics to track the results of campaign. Below mentioned tips can be useful to get high performance measurement for your online marketing:

Targeted: Measuring the performance of your efforts will help you in determining the achievement of goal. For this purpose, you need to understand your target market and analyze your potential customers which you can gather the information by performing research on internet using social media tools. Also, you need to know the behavior of these potential customers by performing a survey and then analyzing the results of that survey.

Measurable: A traditional marketing plan focuses mainly on reaching out to customers and defining the customers base. However, measuring the performance of the campaign will help you in knowing the level of satisfaction of the consumers and find out where and how you can improve the performance. With this, you will also be able to identify areas in which you are lacking and be able to incorporate new measures to reach more customers. Measuring the success of a campaign will enable you to plan and execute it effectively.

Predictive: Digital marketing campaigns have the ability to make decisions about what messages to deliver to customers based on past and present buying habits. However, traditional marketing does not allow this as they rely on customers old buying behaviors which do not change much. On the other hand, digital media allows you to measure campaign performance based on specific metrics. These metrics help you to monitor the performance of your online marketing efforts. With this, you will be able to know the effectiveness of your digital campaign.

Measurable: In traditional marketing, you cannot easily measure performance because you rely heavily on internal metrics and not externally, which is very difficult to measure. You can make use of performance monitoring tools that are available online. By measuring performance through this tool, you will be able to know the effectiveness of your efforts. In addition, you can measure performance on a regular basis. For this, you need to purchase software that will help you to measure performance of your marketing campaign.

3 Best Social Media Marketing Strategies

Live streaming isn’t an unknown term anymore but how these streams are being framed and presented has slightly changed a great deal. In short, live-streaming is simply another manner to interact with your audience and communicate the brand messaging. With the evolution of this medium, companies can easily utilize it to create online presence, gain more exposure, communicate with prospective clients/customers and increase sales. To put it simply, companies need to find a good balance between broadcasting their live events and trying to monetize them through other means.

Most companies realize that there are three major benefits of using social media video marketing: increasing brand awareness, driving more traffic and gaining a competitive edge. YouTube is a perfect platform to broadcast your live streams for these three major benefits are all interrelated because they all have the potential to drive more visitors to your website. The challenge lies in finding a balance between these. This article will explore some of the best ways to frame your live-streaming videos to benefit you.

YouTube is an excellent place to showcase your social marketing strategy. With this platform you can easily build brand awareness through guest posts, videos, comments, pod casts and more. The best strategy here is to leverage all the available resources to make the most from this highly popular platform. To begin, you should consider guest posting on popular blogs and forums as this will gain you quality back links and increase your visibility in search engine results.

Another very effective strategy for brand engagement and social media marketing is by using Facebook live videos. There are many ways to use facebook live video. First of all, you can setup a fan page where you can gather followers. Then, you can share videos or articles that you have created with this page. Sharing video clips of your products, promotions, sales or whatever you are promoting is very effective as it provides information to your audience about your product.

You can also take advantage of Twitter marketing strategies and Facebook Live marketing. Through these two platforms you can interact with your target audience and drive quality targeted traffic to your website. In Facebook Live marketing you can schedule videos that are viewable only to your followers. On Twitter you can promote any promoted post that you wish to share with everyone. This strategy is highly effective if you have followers who are highly engaged in your niche. They will be the key to success for your social media marketing campaigns.

When it comes to YouTube marketing, make sure you engage your target audience. Your videos should be engaging, interesting and informative at the same time. This will create a good impression and keep your audience glued to your video. With the help of these social media marketing strategies you can get higher rankings and generate more targeted traffic to your website and ultimately increase sales.

Influencer Marketing Tricks to Explode Your Influence

Influencer Marketing is an interactive form of marketing that involves a single influencer coordinating several promotional campaigns. It’s a form of online media marketing. In short, the goal of influencer marketing generally is to create brand awareness in a cost effective way, while simultaneously increasing engagement and reach with their audience. Consider this: you are an entertainer with an album that just came out and you are going to tour the country next week.

You decide to launch a promotional campaign centered around the album as a means of creating awareness and interest in the product. You will likely be using several different platforms to reach your audience including radio, TV, Internet, and even the big brand names such as Nike, Moxy, and McDonald’s. You begin by writing an article about the new album that you would like people to know about. You then take this article and write a blog post on the same subject focusing on the key takeaway of the article. Now you have a two pronged promotional effort working.

Let’s say you decided to use YouTube as a platform for the article and blog post written above. What you would probably do is start interacting with other users in the YouTube community and leave some comments. You would most likely not go into detail and provide links to your merchandise. However, you could tell someone important about the upcoming release and ask if they would like to mention it on their page or on their social media network ( Pinterest for example). If enough people mention your product on their page or social media network it will create a bit of word-of-mouth buzz around your product, which will drive additional engagement.

You also want to make sure to share the post shared from your micro-influencers. Your followers are likely other people on Twitter, Facebook, LinkedIn, Pinterest, Instagram, etc. So you want to find and add your followers on all of these social networks. If you can be a useful contributor and provide value to them they will begin to develop a relationship with you and as your relationship grows your followers will engage with you as well.

Now lets say you were not working with other brands and instead you were going it alone. You might want to start posting daily on your own blog pointing out new information and new products that you have uncovered. This is one of the easiest ways to incorporate influencer marketing into your campaign because you are starting from scratch. You don’t have to worry about partnering up with someone else or having someone else promote your product. You also won’t have to spend money to pay for advertising. All you have to do is put up a blog or website that provides helpful information and use social media to let others know about the content that you have to offer.

The key takeaway from this article is you need to make yourself valuable to influencers. If you offer value to others related to the product you are promoting then they will want to help spread the word. As an added benefit, once you have helped to build relationship with influencers they will want to recommend your content to their followers. As you can see, there is a lot of potential for being a helpful contributor to the industry and as you continue to contribute great value your influence will grow and your following will increase and ultimately your influence will take your business to the next level!

ChatBot Marketing: Using Chat Bots in Automotive Marketing

Chatbot Marketing is a new marketing technique which uses sophisticated computer applications to automate human interactions with potential clients and prospects, either online or offline, for the purpose of producing more sales. With this innovative approach, businesses are able to accurately qualify, engage and respond to leads even at all hours and irrespective of whether your sales & marketing team are present or not. With the advent of Facebook, Twitter, and several other social media platforms, the need to engage with your leads has never been so much. This is why experts have come up with Chatbot applications which have the ability to do this automatically without the presence of your sales & marketing team.

Chatbot Marketing

As compared to direct marketing methods like telemarketing, cold calling, etc., you get to communicate with people at their convenience. Your sales team can focus on closing a sale instead of having to call up a number of leads. Also, chatbots allow your social media followers to interact with you on a one-to-one basis which is difficult to do otherwise. In addition, this eliminates the chance of miscommunication and possible misunderstanding, something which sometimes happens with direct marketing techniques. Since most people on these social networking sites are friends with each other, this will greatly improve your customer/client relationship.

Apart from qualifying leads, chat bots also help you save money. You do not have to hire a large amount of employees to work on your promotions since chat Bots are programmed to do this automatically. These savings can then be invested in improving your website, increasing traffic, making your advertising campaigns more effective, etc. In fact, some experts suggest that it is possible to save as much as 40% of your advertising budget by using chatbot marketing than traditional forms of direct marketing. Since these messages are short and easy to understand, your customer base will grow much faster. They will also feel more confident about buying from you because you will be able to provide them instant answers to their questions.

Another advantage of using this marketing strategy is that you can instantly respond to any common questions which your customers may ask you. You will not need to send out mass emails or letters hence eliminating wasted mail space. This will make your company appear professional and help build a long term relationship with your customers. The conversation that takes place between the Bot and your customer can be highly informative and even educational.

With the help of a good quality chatbot you can also create an interesting application which can be used for giving out sales leads, tracking website visits, analyzing visitor behavior, etc. It can even provide answers to your customers’ questions. In fact, there are many examples of such popular applications which are now being used by many successful businesses around the world. Some of these include: real time accounting software, online survey software, and market research tools.

In the same way as the other forms of marketing strategies, using chat Bots is also a relatively cheap investment. The main reason behind this factor is the fact that most of the companies that use these chat bots on a regular basis do not have huge start up costs. The biggest expenditure that they have is the purchase of the necessary hardware which is usually low cost. Since most of the companies that use these chat bots are large corporations, they are able to get discounts from the supplier that manufactures the chat bots. Thus, you will get excellent value for money when you use the services of a reputed automotive supplier.

Podcast Marketing Using Social Media for Effective Digital Marketing

Creative content marketing is an excellent method to engage potential prospects and existing customers. Many internet marketers have moved away from Facebook to MeWe Marketing platforms due to the many benefits that they provide. MeWe provides a variety of creative content types that can be utilized as a social platform to market your company. The content may include articles, videos, podcasts and interactive quizzes, among others. Through this method, you are able to build brand recognition while promoting your products and services. In order for you to achieve success with this strategy, it is important to know how you can use the various forms of content that you create.

You have the option to utilize articles, video and podcasting to market your products and services through social media. This is one of the most effective ways to engage potential customers as it enables them to learn about what you have to offer in a very interactive manner. With this form of marketing, you do not have to pay for traditional forms of advertising. As a result, you are able to save money on your budget. In addition, you will no longer have to rely on group marketing strategies such as cold calling and pay per click.

When you engage potential customers through MeWe Marketing, you also have the opportunity to create a social space for them to engage. This space can be done through blogs, discussion boards and forums. There is no limit to the types of interactions that you can have with customers. One of the main advantages of MeWe Marketing is that it allows you to connect directly with your target audience. Through this form of advertising, you are able to share information and build a strong relationship with your customers.

In contrast to this, other forms of online advertising such as pay per click can only reach a certain number of people at a time. If the ad does not yield significant results, you may need to do it again. However, there are a number of advantages of using MeWe Marketing. For example, unlike pay per click, it is easier to identify the keywords that your target audience is using when looking for solutions.

The MeWe Marketing Content Network offers various solutions for your customers. With this in mind, there is no reason why your target audience will not be interested in the solutions that you provide. Furthermore, you can create several ways in which they can get involved in the conversation. For example, you can create group pages that are specifically dedicated to your MeWe Meets your audience. These group pages can then help you to share tips and resources with your community. You will be able to encourage the involvement of your target audience and thereby improve their online experience.

One of the greatest advantages of using MeWe is that you do not have to limit yourself to your product only. Since it offers a comprehensive solution for your audience, you can easily extend your marketing reach. This means that even if you are already providing traditional forms of online marketing, such as SEO and PPC, you can still expand your reach using podcasts. In fact, many experts recommend that you consider podcast marketing using social media as an additional form of marketing mix. The MeWe Content Network provides your audience with a number of options where you can advertise your MeWe Meets products.

The Right Way to Use Linkedin Marketing

Linkedin Marketing is an integral part of any business today. Gone are the days when only door-to-door sales people presented products to clients. The internet has allowed people to be aware of various kinds of products, service and cost at their own convenience. They can’t be easily deceived at any point of time.

Linkedin Marketing

Therefore, a company needs to ensure that all its employees are aware of the latest tools of marketing that it provides to its business. It should make sure that its employees keep themselves abreast of various tools and techniques that it has to offer to enhance the business’ page and its popularity among the search engines. Moreover, Linkedin Marketing requires people who are experts in social networking and search engine optimization. The right kind of employee with the right kind of skills helps the company in the process of increasing the number of connections and leads that it has. This goes a long way in helping them in the process of becoming prominent.

There are quite a few advantages of using Linkedin Marketing Strategies to boost up the business’ Page rank on the social networks like Linkedin, Facebook, Twitter, etc. When your business becomes popular on the social networks, your business is known to a much larger audience. This will lead to increased sales. It also helps in creating new business opportunities for your associates and partners which in turn, will help in generating new business prospects for your company.

But the most important advantage that Linkedin Marketing provides is providing your company page analytics. This helps you monitor the activities of the people visiting your page and the pages on the social networks which you are linked with. In order to do this, there are two methods available. First one is by manually recording the data and sending it to a special link which is provided by the Linkedin employees themselves. Second method is by using the special Google analytics JavaScript code which is integrated into the website. By tracking the activities of the visitors, you can understand which keywords are being used by them, how they are entering the data, how they are leaving the page and how much time they spend on each individual element such as the company page, the social media links and the analytics tracking.

The company page analytics is vital because it shows you the growth of your business and the areas in which you need to focus more on. You can understand the areas in which you need to make changes to improve the performance and then track the performance of those areas on a regular basis through the metrics provided by the Linkedin marketing tool. You can see the number of people who are following you on Facebook and Twitter. You can see the engagement rate. You can track the number of clicks on your company’s branding links and you can also track the direct traffic that is visiting the company’s website or the homepage of the LinkedIn site.

The other important aspect of the link building strategy is the use of the social media platforms such as Facebook, Twitter, etc., and Google+. You can use these to promote your business. You can use your blog and other social media sites in order to spread the word about your business. By doing so, you will be able to reach out to a large number of customers. With this, you will be able to expand your business faster and get more profits within a short period of time. So, make sure that you implement a good linkedin marketing strategy to get your business on the right track.

6 Benefits of Using Wechat Marketing for Your Business

WeChat Marketing

6 Benefits of Using Wechat Marketing for Your Business

WECustomKORE is a brand new form of mini-program or instant messaging application which is being used by most of the Weizens of China as of now. WECustomKORE is the platform of the day for the Chinese youth to communicate and interact with their friends. WECustomKORE is similar to Facebook and Twitter in a way, but it is different when it comes to its features. This application is not just being used as a mini-programming or instant messaging application, it is a complete communication tool that can be used for all purposes. Users can log on to WECustomKORE any time they want to; that is why this application is referred to as “immersion in a different world”.

WECustomKORE is not just a mini program for the Chinese youth to chat, but it is a full blown instant messaging app where one can chat with their friends, colleagues, customers, or anyone else for that matter. WECustomKORE is a great platform for the Chinese marketer to promote products, services, and even interact with the general public. There is no other platform like WECustomKORE when it comes to promoting your business in China, and even outside of China. The following are some of the ways that WECustomKORE has been used for its great purpose:

o As WeChat Marketing is an instant messaging application, using it for WeChat Marketing will allow you to reach out to the Chinese people from anywhere in the world. You can even post your Wechat advertisement to We Chat and attract the attention of the Chinese people. When Chinese people will be interested with your advertisement, they will be able to see your promotional content as well and might end up as your prospective customer. This is how advertising has been done on We Chat for a long time.

o Wechat Marketing allows you to build a strong social community within the Wechat community. You can also establish strong connections to your friends and other followers or subscribers. With the help of We Chat marketing strategy, you will be able to reach out to your potential followers or subscribers. If you have a good quality content in your account, your followers might become your new friends and develop a good relationship with you.

o It allows you to use We Chat to promote your product. Since We Chat is only for Chinese people, then using it will also allow you to promote your products to the Chinese people. You don’t need to use your own website because there are many We Chat users who will help you promote your business. You can even post your content in We Chat and make your ads visible to many We Chat users because almost everyone will be using Wechat to chat. Because there are many users in We Chat, you can post your ad as many times as you want, and your ads will be seen by more people than those that post advertisements in We Chat’s main page.

o Through Wechat, you can show your product to a wider market. Aside from reaching out to the mass audience, you can also show your brand to a wider target market because of the limited number of people that can access your We Chat page. These are some of the benefits that you can get when you are going to use We Chat marketing strategy in your We Chat marketing campaign.

How to Attract More Viewers to Your YouTube Video

Put simply, YouTube marketing is using YouTube to advertise your online business. YouTube is currently the second biggest search engine behind Google. It also happens to be the third most visited site on the world. That s why YouTube marketing has become a huge strategy for many businesses in virtually every sector. It is important that you start an account with YouTube for your video tutorials and learn as much as you can about the site before you attempt to market it yourself.

Thumbs up or thumbs down – This decides whether your video will show up in search results or not. More people view YouTube videos than any other video sharing site on the web so this is one of the deciding factors for getting plenty of clicks and leads. If you have a video that is highly informative that can help someone improve their home, you are likely to get a lot of clicks and an increase in audience. For example, if you are making kitchen gadgets, your video will more than likely be found on YouTube so that people can learn about them, try them out and watch them.

Thumbs up when uploading a video – When people find your video on YouTube and they like it, they will most likely click on the thumbnail on the left side of the screen. The thumbnails are very important because this is where your viewers will see your video. The average person watching your video on YouTube will click on your thumbnail at least three times which will lead to clicks and hopefully leads to more traffic and leads. If you don’t do a good job of creating unique thumbnails and you don’t provide great descriptions, your video won’t do very well. So spend some time creating unique thumbnails and descriptions and your videos will do very well.

thumbs down – When viewers aren’t interested with what you have to offer or they click away, you will get a lot of bad reviews and you will lose some followers. Make sure that your video is interesting and entertaining to keep viewers hanging around. If your video has poor quality or the description is vague, your viewers won’t bother reading the rest of the article. If you are struggling with creating good thumbnails and descriptions for your videos, ask someone else to help you out or hire a freelancer to help you out. Don’t put off getting help. You’ll regret it later when your articles are littered with spelling and grammatical errors.

YouTube Marketing Tips – When you upload your video to YouTube, ensure that you are using fotojet format for your photos and thumbnails. There are a lot of free tools that you can use to create fotojet format files. This will make it easier for you to upload your video to YouTube. When you upload your video to YouTube, use the fotojet format and not PSD format. FOTOJet format files are easier to recognize by YouTube and by search engines.

You should always keep in mind that your goal is to get as many viewers as possible to view your YouTube video. In order to do that, you should take the time to research your targeted market and create eye-catching thumbnails. If you can do this, you will be able to attract more viewers. You want to ensure that your YouTube video is not only attractive, but memorable as well. Your YouTube video thumbnail should be the starting point of your website.

Digital Marketing Idea: Using Social Media to Boost Your Online Advertising

More website owners find themselves turning to Social Media as a Digital Marketing idea. There are numerous advantages to using Social Media as a marketing tool. For one thing, these new strategies of direct marketing have proven time again that they can increase a company’s revenue. This has lead many small businesses to seek out social media marketing services to help them boost their revenue. However, even with a Social Media Marketing idea, you still need to know how you plan on promoting your website so you do not spend money which you don’t have.

Digital Marketing idea

When it comes to traditional marketing methods, you have goals in place which you want to reach with the products you offer. Next, you set goals for your website. These goals will serve as the backbone for your online marketing campaign. The main goal is to increase website traffic by increasing conversion rates. Most companies find that this is the easiest way to go about website promotion.

The problem is that traditional advertisements don’t work as well as they used to. People are simply more skeptical now, and they are much more discerning about what they see. This is where Google AdWords and Facebook Ads come into play. If your goal is to create a fan base of loyal customers, these two advertising campaigns will help you reach that goal much easier.

Traditional advertising campaigns get their power from large advertising budgets which help them to blanket the Internet with ads. They do this, however, by sending messages to large populations of people who will then likely never look at the ads or give the company any notice. This type of marketing is called “Sag Ipl campaigns” for “social advertising.” For this very reason, Facebook Ads and Google AdWords are effective tools for creating social awareness and a following of your website. These are also excellent methods of promoting products and services. If you choose the right companies to partner with, they can take your traditional marketing efforts and transform them into highly effective Ipl promotions.

When it comes to using the power of social media management to boost your online business, the real trick is in creating relevant content. Content marketing is all about providing interesting and helpful information to those who need it. When done effectively, a great content marketing campaign can reach thousands, if not millions, of potential customers every single day. The key is to publish content that your customers will value and want to share with their friends and social media followers.

Digital Marketing idea doesn’t have to be difficult or confusing. As long as you use it to its full potential, you can achieve amazing results. Take the time to think about how you could implement a social media management strategy into your next paid search ad campaign, or even an organic SEO marketing campaign for your website. You’ll quickly realize that doing so makes a world of difference in the success of your online advertising efforts.